Vision Mission and Business Directions
Vision
Dedicated to being a leader in the distribution of consumer products
that are beneficial and create value
through adherence to its 5 core values
to jointly create a sustainable, harmonious balance between the business,
its employees and society.
Mission
- Offering product and service through delivery of value and quality with consumers as the focus
- Promoting innovative thinking and continuous development in all areas
- Driving for results that foster benefits for all stakeholders
- Sharing of knowledge and experiences that raise standards of performance
- Adhere to the principles of good governance in business operation promote morality and ethics in the Thai traditional way be responsible to the community, society and environment
Business Directions
The Company has set the business direction in creating continuous growth and stability through 4 main ways as follows:
- Maintain and strengthen the existing business base for both food and non-food businesses, which is growing steadily each year.
- Business development and introduction of new products by relying on the strength of the Company’s current distribution system.
- Open new markets, especially the People's Republic of China markets, by emphasizing the brands of the Company and its subsidiaries.
- Look for new business opportunities through joint investments with partners that are knowledgeable and competent.
