The Company invested in business expansion through the establishment
of a subsidiary company in China namely Shenzhen Premier Marketing Company Limited (SZPM) to import, sell and distribute,
plan and execute marketing and trade promotion activities to grow the brands under the Premier Group of
Companies covering both offline and online sales channels.
SZPM’s mission is to build and grow the Company’s brands of fish snacks and canned pet food in China.
The Company jointly invested in a Social Enterprise to promote coffee planting
under the shade of large trees. With the mission to preserve the ecosystem and the
environment in the watershed areas along with improving the quality of plantation of
those coffee farmers by recruiting them to participate the system of Organic Farming
Certification under PMSE Company Limited (PMSE) and its subsidiary (MiVana Company
Limited) to be the purchaser of such Organic Coffee products
from the coffee farmers and processed under the trademarks "MiVana" and "Orca".
The Company converted into a public limited company under the name Premier Marketing Public Co., Ltd. with a registered capital of 650 million Baht.
The Company increased its registered capital to 500 million Baht to expand its consumer goods business, including electrical appliance products under the “Mirage”, “Philco” and “Ariston” brands.
The Company moved its office building from Soi Langsuan to Srinakarin Road to support the expansion of its business.
The Company invested in business expansion through the establishment of a factory under the company Premier Frozen Products Co., Ltd. to produce frozen food products for export.
The Company invested in business expansion through the establishment of a factory under the company Premier Canning Industry Co., Ltd. to produce canned fish and tomato sauces under the “Roza” brand and, which later produced products under the “King's Kitchen (KK)” brand.
The Company joint ventured with Taiwan’s famous, number one producer of fish strips in the establishment of a factory under the company P.M. Food Co., Ltd. and launched new products on to the market, namely “Taro” fish products, which are healthy snack products that are well-known and popular and have always maintained a leading position in the fish strip market.
The Company increased its registered capital to 4 million Baht and initiated a marketing management system and the distribution of snacks. Subsequently, it received the trust of the product owners to become their distribution agent.
28 July 1977
Premier Marketing Co., Ltd. was incorporated with an initial registered capital of 1 million Baht and was initially engaged in the advertising, promotion and publication of the “Puan Dern Thang” or “Travelling Companion” magazine.