Employee Potential Development
Premier Marketing Public Company Limited and its subsidiaries are committed to continuously providing knowledge and skill development for employees at all levels by fostering a culture of self-learning. They establish development guidelines aligned with the organization's five Core Values, as well as the direction of business growth. This is to ensure that personnel possess the knowledge, skills, and abilities to support the company's vision and values, maintaining a balance between business, employees, and society, as well as cultivating a sense of public responsibility among employees towards society and the environment
Employee Potential Development Policy
Premier Marketing Public Company Limited and its subsidiaries have the following policies for developing employee potential:
- The company supports training, knowledge acquisition, and education as integral parts of employee potential development, aiming for mutual benefit for both the company and employees. This provides opportunities for employees to grow in their career paths.
- The company develops employees to possess the necessary knowledge and skills based on core organizational value competencies, managerial competencies, and functional competencies specific to their job responsibilities.
- Employees acquire knowledge and skills relevant to technological advancements and changes in tools necessary for their work. The company also develops employees to adapt to ongoing changes.
- The company supports employees in achieving their full potential, enabling them to utilize their knowledge and abilities professionally to contribute to the core organizational values of sustainability, business advancement, employee stability, and social sustainability.
Employee Potential and Capability Development
We focus on enhancing employee potential and capabilities through targeted training aligned with our Core Competencies in three key areas: Core Values, Management, and Functional Responsibilities. This ensures that our workforce possesses the knowledge, skills, and techniques required to meet expected standards.
Furthermore, the Company fosters a deep understanding of sustainability through our specialized course: “Paving the Path to Sustainability: Sustainability Mindset & Core Values-based Coaching.” Guided by our philosophy of “Harmonious Alignment of Success,” this initiative encourages employees to apply sustainable practices in their daily operations, driving effective results and ensuring long-term business goals are met efficiently and sustainably.
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- Foster Self-Learning: Create opportunities for autonomous learning and leverage information technology to enhance operational efficiency.
- Bridge Competency Gaps: Close skill gaps to enable more effective and streamlined performance.
- Succession Planning: Develop future leaders (Successors) through targeted Individual Development Plans (IDP).
- Embed Sustainability Mindset: Cultivate an understanding of sustainability based on the “Harmonious Alignment of Success” framework, ensuring practical and effective application in the workplace.
- Enhance Productivity: Develop personnel to increase productivity in alignment with our sustainable business direction.
Employee Potential Development Plan
- Enhance employee capabilities, potential, and efficiency to improve business outcomes, focusing on developing multi-skilling in employees.
- Develop training plans based on competency gaps, including both managerial competencies and functional competencies.
- Develop employees' knowledge and skills in electronic marketing and the application of digital marketing tools to increase productivity.
- Develop an electronic learning (e-Learning) system to facilitate self-directed learning for employees.
- Foster employee engagement and commitment to work, the organization, and society. Build understanding and learning about core values – public-mindedness within the organization's value chain – and promote their application in work practices.
- Promote the well-being and quality of life of all employees, focusing on healthy eating and happiness, by surveying quality of life and using the data to make improvements.
Course Title: Sustainability Mindset &Core Values based Coaching
Objectives:
- To raise awareness and deepen understanding of the significance of corporate sustainability among employees.
- To cultivate a "Shared Success" mindset and provide the knowledge necessary to integrate sustainability into operations and effectively coach subordinates.
- Sustainability Trends and Business Impact: A focus on the Premier Group’s strategic direction.
- Core Values in Action for Sustainable Shared Success: Practical guidelines for living the organization's values.
- The Leader’s Role in Driving Sustainability: Defining responsibilities and commitment toward corporate sustainability policies.
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Annual Operating Results 2025
|
Course |
PM |
PMF |
PCI |
MVN |
|
Core Competency |
|
|
|
|
|
Number of courses |
4 |
1 |
1 |
2 |
|
Number of employees participating. |
384 |
36 |
325 |
33 |
|
Percentage |
100 |
3.67 |
34.69 |
39.76 |
|
Managerial Competency |
|
|
|
|
|
Number of courses |
12 |
3 |
1 |
- |
|
Number of employees participating. |
220 |
3 |
29 |
- |
|
Percentage |
92.05 |
0.31 |
3.09 |
- |
|
Functional Competency |
|
|
|
|
|
Number of courses |
15 |
35 |
64 |
11 |
|
Number of employees participating. |
162 |
930 |
396 |
106 |
|
Percentage |
67.78 |
94.90 |
42.26 |
100 |
Remarks: PM (Premier Marketing PLC.), PMF (P.M. Food Co., Ltd.), PCI (Premier Canning Industry Co., Ltd.) and MVN (Mivana Co., Ltd.)
ข่าวสารและกิจกรรม
Completed the “CAC Change Agent” training
The company has announced a major achievement in fostering a clean corporate culture, revealing that 90.39% of all executives and employees have successfully completed the “CAC Change Agent” training
Completed the ESG 101 course via the SET e-Learning system in Q1/2026.
Demonstrating a strong commitment to sustainability, the company revealed that in the first quarter of 2026, its workforce, including management, completed the 'ESG 101' training through SET e-Learning
Energize Your Mind For High Productivity
Premier Marketing PCL Holds "Energize Your Mind For High Productivity" Training Course to Develop Employee Potential and Attitude
Results of employee potential development operations for the year 2023
Enhance the capabilities, potential and efficiency of employees to increase business results. Focus on developing skills to increase Multi Skill employees and develop employees to have knowledge, skills in e-marketing and the use of digital marketing tools to increase productivity.
ANTI-CORRUPTION Training
Training Course: The Role of Executives and Employees in Anti-Corruption for Premier Marketing Public Company Limited and Premier Canning Industry Co., Ltd. to raise awareness and keep pace with corruption (on August 21, 2024)
Business Continuity Management (BCM to BCP) Course
Business Continuity Management (BCM to BCP) course by Ms.Namphet Phromna, lecturer from the Thailand Productivity Institute, with a total of 38 employees from PM and subsidiaries attending the training to create plans.
“Safe Driving Awareness” Training
This memorandum serves to inform that a Safe Driving Awareness Training Course will be held on August 25, 2023, for twenty (20) Assistant Sales Staff. These personnel are responsible for driving duties in the course of their employment and provide operational support to the Sales Department. The training will be conducted by instructors from the Safe Driving Team of Bridgestone Sales (Thailand) Co., Ltd. (COCKPIT), who will impart essential knowledge and best practices related to safe driving.
Training Program: How to Achieve a Transparent and Honest Society
Training Program: 'How to Achieve a Transparent and Honest Society' on July 20, 2023, for staff members, featuring Dr. Viriya Ruechaipanit, Advisor to the SUJARITTHAI, as the speaker.
Teamwork and Networking Course
Course: Teamwork and Networking Lecturer: Lecturer Mr.Montri Acharayuwattana From The Bridge Institute On October 21, 2022
Sales skills to increase sales course
Course: Sales skills to increase sales Lecturer: Mr.Suthep Vangtal (PM) On September 28, 2022