Harmonious Alignment of Success ● Thriving Business ●

Engagement with Business Partners

Premier Marketing Public Company Limited and its subsidiaries believe that engagement with business partners is a fundamental pillar of their operations. By integrating the core organizational value of collaboration throughout the business value chain, they aim to achieve sustainable mutual benefits. Therefore, this engagement also serves as a continuous process for communicating with the company's business partners. It allows the company to understand their expectations, needs, concerns, and the impacts the company has on them—whether economic, social, or environmental. These processes enable the continuous and effective reduction of negative impacts and expansion of positive ones.

Approaches to Engaging with Business Partners Business partners or trade partners refer to companies or individuals who collaborate with Premier Marketing to achieve common goals in sourcing, delivering, improving, rectifying, and preventing issues. This ensures the agreed-upon raw materials, products, and services can be delivered effectively. The engagement with business partners takes various forms, including informal discussions, joint meetings and seminars, as well as conducting surveys for performance evaluation and questionnaires to foster collaborative efforts.

Channels for Engaging with Business Partners

Communication through various channels: Such as telephone, email, or appropriate online media.
Meetings with business partners: To discuss and coordinate, seeking common ground for collaboration.
On-site visits to businesses: For exchanging ideas and insights.
Networking for collaboration in various areas.
Supplier and customer satisfaction surveys.
Organizing public relations events and trade shows/exhibitions.
Complaint reception centers through various media: Such as telephone, email, website, etc.

Objectives of Business Partner Engagement

Joint Development in Product Quality
- ▪ Product Development: Such as nutritional benefits, taste, safety, and hygiene.
- ▪ Sourcing of Raw Materials and Products: Obtained from local production.
- ▪ Sustainable Sourcing/Production of Products.
Joint Development in Service Quality
- ▪ Be responsive, attentive, reliable, and consistent to build confidence.
- ▪ Deliver products and/or services in accordance with standards, expectations, and relevant laws
- ▪ Create transparency and fairness in pricing across various channels.
- ▪ Protect the personal data and privacy of business partners.

Approaches to Engaging with Business Partners

Collaborate with partners to achieve sustainable mutual success, considering environmental, social, and governance (ESG) factors.
Jointly study response models and methods to enhance value across the business chain by promoting innovation in production processes, products, and services.
Promote knowledge sharing and understanding with partners in the business chain to improve management capabilities and foster sustainable mutual success.
Jointly develop a diverse range of products and services to meet standards for both quality and consumption safety.
Collaborate on developing marketing activities and sales promotions that align with consumer needs.
Educate consumers on product traceability, nutritional value, and labeling.
Develop product and service distribution channels to ensure consumers have access to valuable products.

Risk Assessment

To mitigate potential risks and jointly develop capabilities for sustainable business operations, the company will also conduct sustainability risk assessments across all three dimensions (ESG Risk Management).

Supplier Sourcing and Selection

The Company strives to balance business growth with the impacts on both internal and external stakeholders. We foster collaborations to enhance the business and social value chain, driving collective strength and sustainability. This commitment extends across the entire value chain—from upstream to downstream—encompassing suppliers, manufacturers, and distributors. All partners are expected to align their business practices with our principle of 'Mutual Sustainable Success' and our 'Value Chain Enhancement' concept. In managing a sustainable value chain, the Company prioritizes supplier sourcing and selection through rigorous risk assessments, joint opportunity creation, and effective performance monitoring.

Sustainable Sourcing and Traceability of Key Raw Materials

Guided by 'Mutual Sustainable Success,' we enhance value across our business chain through collaboration and mutual benefits. By integrating Sustainable Procurement and Full Traceability from raw materials to consumers, we ensure product excellence, regulatory compliance, and long-term value for all stakeholders.