Sustainable Organizational Development

Value Chain for Sustainable Shared Business Success

Premier Marketing Public Company Limited

      The Company prioritizes on creating cooperation to enhance the business chain and expand the results of this cooperation to stakeholders in the value chain to minimize environment, social and governance (ESG) impacts, including business ethics, labour management, respect for human rights, employees’ safety and occupational health. In 2025, Premier Marketing Public Company Limited and its subsidiaries realized the importance and necessity of building cooperation and expanding results to enhance business and social value chains. Strategies and business plans were formulated to create stakeholders participation, covering review, evaluation, recruitment, selection, inspection, codevelopment with business partners who supply raw materials and the improvement in the utilization of resources for maximum efficiency, including the management of the production processes and services that takes into account the benefit, safety, quality, efficiency and the speed of delivery that is environmentally friendly as well as the convenience of accessing products through all channels. Such concept has been continuously passed on to relevant business partners to ensure that their employees strictly adhere to the established guidelines. More details can be found on the Company’s website www.premier-marketing.co.th.

Supply Chain for Value Delivery

      Based on the company's core mission to deliver quality goods and services while considering beneficial outcomes for all stakeholders fairly and transparently (Moral & Ethics), the company applies its core values throughout every step of the value delivery process (Quality) in a creative manner (Creativity) through collaborative production of goods and services (Collaboration). This aims to develop and elevate operational standards across the business value chain for sustainable mutual growth (Mutual Benefits) and to ensure that all stakeholders benefit sustainably together in the management of the business's value chain.

Value Chain Analysis of the Business

Operational Plan for Managing the Business Value Chain

      In the year 2024, Premier Marketing Public Company Limited and its subsidiaries prioritized the balance between business growth and the impact on both internal and external stakeholders, as well as fostering collaboration to elevate the business and social value chain. This aimed to collectively expand for mutual strength and sustainability, regardless of where partners were situated in the value chain, from upstream to downstream. This included raw material suppliers, manufacturers, and distributors whose business practices aligned with the company's "Value Chain Enhancement" collaboration development approach.

Diagram Illustrating the Value Chain Enhancement Approach

The guidelines for working with partners to create sustainable mutual success include 4 approaches:

  1. 1. Establish a fair and open ecosystem through free competition and fair pricing standards.
  2. 2. Identify and develop the potential and strengths of stakeholders by fostering collaboration, seeking common ground for mutual benefit, and facilitating the sharing of knowledge, skill development, and capacity building for stakeholders.
  3. 3. Build trust and promote innovation, elevate stakeholder performance, highlight development opportunities, and provide support in various resources, including knowledge and personnel.
  4. 4. Foster engagement with beneficiaries, such as customers, by communicating transparently and developing activities that create connections within the value chain, as well as building long-term positive relationships with beneficiaries.

      Over the years, the Company and its subsidiaries have consistently conducted business sustainably, considering beneficial outcomes for all stakeholders. Therefore, a policy for fair and transparent business value chain management has been established between the Company and its employees, shareholders, suppliers, business partners, consumers, communities, society, and the environment. This aims to develop and elevate operational standards within the business value chain for sustainable mutual growth. Consequently, the Company has developed sustainability strategies and guidelines that are reviewed annually by the Board of Directors, the Governance and Risk Management Committee, and the Management, through the identification and analysis of stakeholder expectations. This ensures that we deliver quality value and can continue to achieve sustainable shared success in the future.