Innovation Development
Fostering Business and Social Innovation
Premier Marketing Public Company Limited and its subsidiaries are committed to Value Creation and fostering organizational innovation. Driving innovation is a core value of the company, aimed at enhancing efficiency, effectiveness, and adding value for the business, employees, and relevant stakeholders. This commitment extends to creating innovation for mutual benefit in social and environmental aspects. Therefore, the company has established a policy for managing business and social innovation.
As part of our commitment to long-term business sustainability, Premier Canning Industry Co., Ltd., a subsidiary, has been dedicated to collaborative research and development with leading packaging manufacturers. Together, we aim to ensure that our packaging is produced with social and environmental responsibility, promoting resource efficiency and waste reduction. Through these strategic partnerships, the Company has successfully introduced innovative packaging solutions that support our sustainable growth.
Recognizing that packaging is a significant factor in environmental impact, the Company has collaborated with partners to conduct feasibility studies and trials for Mono-material Retort Pouches. This design enables the packaging to be fully recyclable, addressing the challenges of traditional multi-layer materials. Our Procurement, Production, and Quality Control departments have worked in synergy with suppliers to design sustainable packaging that minimizes environmental footprints. This initiative was piloted with our house-brand products and expanded to interested clients.
Policy on Business and Social Innovation Management
- The company promotes innovation learning processes for employees at all levels across all business lines. This includes learning innovation concepts, strategic planning, project development, and practical implementation methods. Employees can then apply what they learn to their work, helping the company grow into an innovation-driven organization in the future.
- The company provides a central space where employees at all levels and in all business lines can foster innovation in the form of processes, products, and services. It also offers opportunities to bring these innovations to fruition.
- The company provides funding, guidance, and resource connections to employees at all levels and in all business lines to initiate projects that yield positive results for themselves, colleagues, the organization, and society.
- The company promotes, supports, and implements innovation in new products, as well as utilizing innovation for the development, improvement, and transformation of existing products to achieve higher quality.
- The company promotes, supports, and implements the creation and design of environmentally friendly innovations, such as environmentally friendly production processes.
- The company provides funding, guidance, and resource connections to external organizations to create a high-quality society. This enables external organizations, whether public benefit non-profits or social enterprises, to develop new innovations to address various social problems. Examples include creating platforms to reduce social inequality, using technology to prevent and combat corruption, and promoting youth access to education and developing quality educational curricula using information technology. The company may provide direct support or support through the social sustainability development unit under the Premier Group of Companies.
Goals and Action Plans for Business and Social Innovation Development
- The company supports creative concepts and continuously drives development in all areas. This is formalized as a strategy and annual action plan for each company, encompassing initiatives such as developing distribution channels, launching new products, and integrating technology to improve production processes.
- The company encourages employee participation in developing and improving work processes through various projects, such as "Kon Jing Mai Ning Du Dai" (literally "Real People Don't Stand Still and Watch," implying active involvement) and Small Group Activities.
- The company supports and fosters engagement in developing a sustainable society and environment through foundations such as the Yuwaphat Foundation, the Thai People Foundation, and the Enlife Foundation.
Goals and Action Plans for Business and Social Innovation Development
- The company supports creative concepts and continuously drives development in all areas. This is formalized as a strategy and annual action plan for each company, encompassing initiatives such as developing distribution channels, launching new products, and integrating technology to improve production processes.
- The company encourages employee participation in developing and improving work processes through various projects, such as "Kon Jing Mai Ning Du Dai" (literally "Real People Don't Stand Still and Watch," implying active involvement) and Small Group Activities.
- The company supports and fosters engagement in developing a sustainable society and environment through foundations such as the Yuwaphat Foundation, the Thai People Foundation, and the Enlife Foundation.
Annual Performance Results 2025
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Knowledge Development Leading to Model Farmers
In line with the company's mission to continuously support creative ideas and drive development in all areas, and in accordance with its policy on business and social innovation management, the company collaborated with coffee-farming members of the Mee Wana Organic Coffee for Forest Conservation Project in Chiang Rai Province. In 2023, the company opened an area as a Model Farmer School. The objective was to sustainably improve coffee garden quality and efficiency through developing learning processes and systematically organizing shared knowledge. This facilitated exchange, as well as the transfer of knowledge and skills from extension officers and groups of coffee-farming members. The initiative utilized the principles of the Farmers Field School approach and guidelines for developing knowledge in coffee garden management with appropriate tools for each farmer's area, as follows:
- Selection of potential farmer members: From 7 villages, 85 farmers were selected. Their past 3 years of data were analyzed to identify strengths and weaknesses and assess their potential, in order to design individual development plans for each farmer.
- Setting production goals: Specific targets were set to increase yield per rai and improve the desired quality of the produce.
- Organizing learning processes: Development plans were established and organized for each individual farmer.
- Monitoring progress: The progress of each farmer's coffee garden development was continuously monitored.
Annual Performance Results 2025
Based on the summary provided by the extension officers during the small group exchange meetings among farmers, the findings are as follows:
- Farmers are prioritizing pruning and nurturing coffee plants more.
- Farmers are exchanging experiences in coffee garden development, which serves as a motivation for other farmers in the group to follow suit.
- Farmers are sharing knowledge and demonstrating proper fertilizer application based on assessments of the area, plant age, and soil conditions.
- Farmers are exchanging knowledge, comparing the differences in soil between organic and chemical farming plots.
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Annual Performance Results 2024
Annual Performance Results 2024 - Innovation Development
Knowledge Development Leading to Model Farmers 2024
Knowledge Development Leading to Model Farmers
The development of knowledge leads to model farmers
Supporting creative ideas and continuously driving development in all aspects, in line with the company's innovation management policies for business and society, the company collaborated with its coffee-farmer members in the "Organic Coffee for Forest Conservation"
Packaging Development in Collaboration with Partners
As part of its procurement efforts to drive long-term business sustainability, Premier Canning Industry Co., Ltd., a subsidiary, is dedicated to collaborating with reputable packaging manufacturers who share a commitment to common sustainability goals. This ensures that all packaging used in the company's production is developed with social and environmental responsibility in mind, promoting maximum resource utilization and minimizing resource consumption.
Expanding Collaborative Areas for Forest Sustainability Project
Meewana Co., Ltd., a subsidiary operating under a social enterprise model, has developed its "Meewana" organic coffee and forest conservation business. This initiative stems from recognizing a growing consumer trend towards health-consciousness and a preference for organic products.
Adding Value to Waste Raw Materials: "Biogas Slurry as a Chemical Fertilizer Substitute"
Adding Value to Waste Raw Materials: "Biogas Slurry as a Chemical Fertilizer Substitute" Driven by a strategy for collaborative sustainable business, we consider opportunities to create products and services that maximize the economic benefits of natural resources. This also involves mitigating the impact of discarding leftover raw materials from the production process.
