Sustainable procurement and traceability 2024

Sustainable procurement and traceability of key raw materials

        Business strategy of Sustainable Shared Success, the company fosters value enhancement across its business value chain in collaboration with partners and suppliers who share similar goals. This reflects the organizational values of Mutual Benefits and Collaboration, demonstrated through meticulous attention to quality from the raw material selection stage, guided by sustainable procurement criteria, established regulations, and various processes. This ensures that products reach consumers with traceability back to the source of raw materials and the production process, building consumer confidence in the quality of goods and services, aligning with relevant laws, and encompassing the oversight of social and environmental aspects within the processes. Ultimately, this elevates the value chain of the business, generating positive and long-term outcomes for all stakeholders.

Transparency and product traceability

        To showcase transparency in the production of Taro brand fish snacks, a delicious and surprisingly nutritious treat, we aim to highlight the value beyond what consumers might expect. Just as the product itself is carefully crafted, so too is its production process. Therefore, we are driven by the concept of empowering consumers with mindful consumption by encouraging them to be aware of the origin of ingredients and the manufacturing process. Taro is the first snack product to boldly introduce Traceability, allowing consumers to understand the journey from the initial production stages all the way to when the product reaches their hands. This sets a precedent for the food industry in establishing production standards that benefit consumers in making informed choices when selecting food products for consumption in the future.