TOP
The initial idea to expand the Taro market by developing new products has led to the creation of innovative items designed to meet consumer demands. This approach remains committed to the value of food that provides health benefits, which will lead to the long-term sustainability of both the organization and society.
The Taro Fish Snack in string form incorporates innovative thinking that isn't limited by consumption patterns. This resulted in the new product, TARO Roll, a two-meter-long string snack that offers "non-stop fun, uninterrupted deliciousness, and extended enjoyment." It caters to the target group's lifestyle of easy, convenient consumption anywhere, anytime, marking a success in expanding the target base to children.
In 2021, TARO Roll received the Bases Top “Winner 2021” award by NielsenIQ (Thailand). This award recognizes innovative products with outstanding sales in 2021 among general consumer goods, as ranked by NielsenIQ. TARO Roll was specifically recognized for its excellence in the consumer products category.
To ensure Taro products continue to be well-received by today's consumers, Taro is committed to developing and introducing new products. This involves combining creativity with convenience, cleanliness, and enjoyable eating experiences to adapt to changing consumption behaviors. This approach aims to keep Taro products top-of-mind for consumers when they consider snacks, leading to sustainable competitiveness in the market.